"We know the world only through the medium of language. Meaning is arbitrary. Meaning is unstable and has to be made by the reader. Each reader will read differently. To impose a single text on the reader is authortarian and oppressive. Designers should make text visually ambigous and difficult to fathom, as a way to respect the rignts of the reader." –Jeffery Kreedy

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Francisco J. Cortez

Graphic Designer

2012 Franklin St.

Chico, CA. 95928

Phone #: (530) 332-9952

www.cortezdesign.com

Email: fcortez@cortezdesign.com